Screech! Insurance Co.’s Break to Excess Horsepower
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Horsepower may win the girl, the speedway race, and car lot sales quota, but insurance companies are pulling back on the reigns of beefy passenger cars. According to Joseph B. White’s article in the Wall Street Journal, “the average horsepower for new cars has risen steadily since 1985, both in absolute terms and in terms of horsepower per 100 pounds of vehicle weight.” (http://online.wsj.com/article/SB120250712495854799.html?mod=Eyes+on+the+Road).
Burly vehicles have appealed to car enthusiasts for decades. James Dean, John Travolta, and even Herbie the Love Bug benefited from that extra momentum we know as horsepower. As drivers, we respect and revere vehicles like we do athletes, big and strong. The Insurance Institute for Highway Safety doesn’t share the same love however.
The IIHS recently published “Status Report” revealed the insurance losses associated with high horsepowered vehicles greatly exceed those of vehicles with moderate horsepower. The institute found that an increase in power often lead to an increase in unsafe speed, leading to more accidents.
What are the horsepower enthusiasts to do? Take Dodge’s new - or newly released after a 35 year hiatus - 425 horsepower Challenger SRT8 for example. A drool enducing vehicle to some, while others may hedge due to the hit their wallets will take. A spotless driving history can go by the wayside. Several insurance companies feel the sheer fact this coupe sports such a beguiling amount of horsepower is cause for higher premiums.
Dodge execs, or consumers for that matter, shouldn’t be surprised at the hike in rates. In 1974, Dodge was forced to make number of safety adjustments on the Challenger in order to appears skyrocketing insurance rates at the time.
Just how much is one willing to pay for that extra oomph? Onomatopoeias aside, nostalgia or no nostalgia, there will always be a market for the speed seeking muscle car crowd.