Connecting Truck Drivers Online
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Online social community sites are worth billions of dollars. From a user standpoint, they serve as a forum for friends to communicate, share pictures, songs, opinions, you name it, online and all the time. They’re also an environment for social networking, meeting new ‘friends’ or acquaintances from what is generally perceived as a safe distance. And as with any hit, niche web site, social sites have become even more in tune with specific audiences. One of the audiences - truck drivers.
Online career community sites are becoming more popular as they provide free and highly specific information to a targeted group of people.
Several sites cater to truck drivers and cover topics ranging from career opportunities, safety, entertainment, industry outlook and whatever the next hot blog topic entails. Etrucker.com and Drivertrak.com are two sites created to support the truck driving community. Resources are abundant on these sites and much more.
One of the key components of these sites is their focus on support. Truck drivers can communicate with other drivers in their same position, learn the trade, and gain a broader perspective on the ins and outs of the position. From driving tips, better route alternatives, truck drivers can talk online or share their experiences to thousands of others.
If there’s one problem though, it’s that truck drivers by occupation - are on the road. Laptops are not always standard equipment in a big rig. It’s reported only 2 in 100 truck drivers have access to a computer and even though many cell phones are connected to the Internet, it is a rare occasion for a truck driver to be online while on the job.
Regardless, career specific community sites, including sites dedicated to the truck driving profession, are an asset. Content featured on these sites shows up elsewhere – in newsletters, magazines, and in conversation.
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